Follow-Up Club



Get Your Questions Answered By a Sales Expert

Sacred Sales Time

Get Key Sales Tasks Done Without Struggle

of Entrepreneurs

to Keep You Inspired & Accountable

Follow-Up Club is Is For You If…

  1. You’re an entrepreneur who is responsible for most or all of the sales in your company.
  2. You already have leads, but you can’t seem to close enough of  them.

And You’ve Been…

  • Pushing your way through your sales activities even though you dread them.
  • Constantly worried you’re not selling enough.
  • Struggling because every time you try sell it takes too long and stresses you out.
  • Confused about what to say, or how to say it…to close the sale without being pushy.
  • Disappointed when you miss the mark on you sales goals.
  • Fed up with trying to motivate yourself to sell when you’d rather be doing anything else in your business.
  • Done with techniques you’ve learned from “funnel experts” that don’t feel good and don’t work for you.
  • Feel alone in your sales struggle, especially when you see other entrepreneurs “killing it” on social media.


If you are reading this, and any of that applies to you –

Ready To End Your Struggle With Sales?

Join Us! Register Right now for Follow-Up Club Weekly Sales Coaching.
For Just $167/month

Have any questions about Follow-Up Club?  Schedule a call here and see if it is right for you!




Find Out How To Powerfully Transform Your Relationship with Sales!

Sales Support

You’re lost, confused, and unclear about what you’re doing wrong. You try one approach and it works to close one client, but fails with the next. You’re tired of the inconsistency in your results. Selling isn’t even your main responsibility. You don’t have time to read a bunch of books and take new courses on sales. Oh, and since you’re the boss, there’s no one to support you.


You love working on your product or service because it’s a natural expression of the impact you want to bring to the world. But when the time comes for you to sell it, you’re drained from all the work you have already put into the business and now have no motivation left in your tank to go out and sell. So you don’t take action…


You’re the boss! You make your own hours, work when you want to, and run the business the way you see fit. But that also means you have no one to keep you accountable to your goals. And without that accountability, you find yourself slacking on critical sales tasks you know you must do…or avoiding them altogether.

Mindset Around Money

You know what you sell has real value and you know your clients LOVE it, but you still feel awkward when you go to close new business. You’ve heard all the advice about changing your mindset around money, but when it comes down to making the “ask”, this part of your mindset just won’t budge. This makes you loathe selling.

Did any of that ring true for you?
Wondering why you’re not achieving the results you want?

Simple…it’s because you haven’t found the customized sales support, accountability, and motivation you need. Everyone is different.

With Follow-Up Club Weekly Sales Coaching You’ll…


We’ll Be On A Zoom Call Together Once A Week For 2 Hours!
Do Your Critical Sales Reach-Outs, And I’ll Be There To Give You
Immediate, Personalized Feedback.

No more studying sales techniques online and ‘hoping to get it right’.
Get coached, make the right sales moves, and receive feedback all within the span of two hours.
I’ll be with you every step of the way.


Gain insights from the challenges faced by other entrepreneurs in the Follow-Up Club Community.
Then, apply it to your business!

On these weekly calls, you’ll join a striving community of like-minded entrepreneurs who will root for you to succeed and are SERIOUSLY DEDICATED to making constant improvements to their ability to sell.


Declare your sales goals to your Follow-Up Club Community
and use it to fuel your massive action.
I’ll Be Your Biggest Cheerleader (And Drill Sergeant!)

Here’s how it works:

Step 1

Live Sales

I coach you and the group on  your most pressing sales challenges and share must-know sales tips and techniques to maximize your effectiveness with your sales efforts.

30 mins

Step 2

“Magic Hour”
Action Time

For an hour we’ll all mute and make our toughest calls, most critical follow-ups, and hottest connections.  We’ll step outside our comfort zones together.

60 mins

Step 3

Feedback + Q&A

We’ll close the day’s session with both individualized feedback and coaching for 30 minutes in priority sequence.

30 mins

I broke through the revenue plateau that I had been stuck on for over 8 years and achieved my 12 month sales goals in the first 90 days working with Shannon!

Julie Szabo, Capulet Communications

I’ve learned to love selling and my sales increased over 400% over the same period last year!

Anahita Sharhvini, GoGo Bags

I really love working with Shannon. I was seeking someone to help me improve my sales process. I have been successful at sales in the past, but have no formal sales training. Shannon is awesome in every way because her techniques work. Authentic selling takes a lot of energy and Shannon has helped me develop the right mindsets, habits, and skills to serve customers with clear, positive energy every day.

– Bonnie Foley-Wong, CEO – Pique Ventures

Shannon Ward

Sales Expert & Coach. Entrepreneur for over 17 years!

I’m Shannon Ward, and I am excited to meet you here. The last 17 years of my life as a sales coach have been dedicated to helping sales professional like yourself create massive transformations in their sales performance.

I built my company, OnTrack, to 7-figures in under three years and have sold millions of dollars in services. Much of the work I’ve done has been in male-dominated industries like Mining and Technology.

After coaching hundreds of salespeople to reach their sales targets, I’ve seen the same patterns of questions, struggles, and concerns come up over and over.

There is a proven path from where you are now, to where you want to be with your sales. You don’t need to reinvent the wheel to break out of your current plateau.

I know this from first-hand experience, with my own business and with my clients. And rather than letting you repeat common (and avoidable) mistakes, I’d like to offer you the chance to BENEFIT from my experience – and choose the easy path.

My passion and life’s mission is to empower YOU with the tools, motivation and mindset to create an empowering relationship with sales, and maximize your capabilities within the organizations you serve.

And now, you’re invited to join me inside a thriving community of like-minded sales professionals all committed to using my teachings to radically transform their ability to sell. It’s the ONLY opportunity to work with me outside the (substantial) investment of private training.

Welcome To Your Follow-Up Club


Have any questions about Follow-up Club? Schedule a call here and see if it is right for you!


Follow Up Club is for you if:

  • You are tired of getting lacklustre results from your sales efforts.
  • You are confused by all the conflicting information out there about sales.
  • You often find yourself not knowing what to say talking to prospects.
  • You are driven, and ambitious about creating extraordinary results at work and mastering the art of sales.
  • You desire personalized coaching and support to help blast through your plateaus and exceed your targets.
  • You are willing to take action to  take your results to the next level. The “average” levels of performance bore you… you’re capable of more, and you know it.

Follow Up Club is NOT for you if:

  • You’re running low on leads – This is not a program where you learn lead generation. If that’s the type of help you need, please seek out some marketing support before joining.
  • You are resigned to not being a “natural” salesperson and are ok with continuing to struggle.
  • You are ok with leaving success and high-level achievements for ‘others’ – you are ok with the status quo and not interested in in pushing yourself to higher levels of success.
  • You are looking for a quick fix or magic pill (hint: you won’t find one because they don’t really exist)

With Follow-Up Club You Will (Finally):

  • Get motivated and stay accountable to your sales goals on a weekly basis – I’ll help you get out of your own and go after those prospects you’ve been putting off.
  • Handle your toughest objections and better serve your prospects in making an informed decision.
  • Prevent your prospects from ghosting you and keep your sales on track.
  • Make quick and empowered decisions by understanding what your prospects need from you, and when.
  • Know when to let a sale go and when to keep persisting.
  • Overcome your limiting beliefs around sales that keep you stuck – so you don’t feel like you’re being ‘pushy’ or doing something wrong when you make an offer.





Shannon is the best sales coach/thinker/teacher I have ever had the pleasure to meet and work with.

– Emira Mears, Producer – SVI Vancouver

I had the privilege and opportunity to work with Shannon this year. Shannon comes from heart and kindness, and is authentic and real throughout her teaching and training. The skills and techniques I learned from Shannon to make sales and increase my business revenue have made a huge impact on my business. I am grateful to have found her and learn from her wealth of expertise in the area of sales. Thank you Shannon.

– Deb Chaney, Contemporary Artist

Working with Shannon was great and added great value to my company. Shannon provided the structure and processes I needed to increase my sales with the right clients quickly and easily, with much less struggle. The sales strategies we developed together have set up Control Alt Delete up for our most successful year yet!

– James Dunnigan, Owner, Control Alt Delete IT Services

One More Time, You’re Getting…

Live Online Sales Coaching for the first 30 minutes of the call to prep you with the right mindset, tools, and techniques so you can show up 100% and serve your prospects in the best way imaginable.

“Magic Hour” Action Time where for 60 minutes, you and the entire Follow-Up Club community start making their toughest sales calls, critical follow-ups and hottest connections while implementing what you were just coached on.

Custom Feedback + Q&A. We’ll close each session with 30 minutes of me answering your specific questions and providing coaching to you in real time. This is where you will fine-tune what you learned and also learn from the experience of other entrepreneurs in the community.


When are the weekly Zoom sessions?
The Zoom sessions happen weekly 9am-11am on Thursdays. Other sessions will be opened up in 2020 as spaces fill.

What happens if I miss a call?

Not to worry if you can’t make it one week. I get it, commitments come up…and life happens. Just re-commit to the following week!

Will you work with me to help generate new leads for my business?

No. This program is for people WITH leads to help them close more sales with less time and effort. If you don’t have leads, seek marketing support to help you get them before joining the program.

Are there recordings?

No, this is a live, interactive experience.  The calls will not be recorded to protect the sacred circle created in each session. Nothing shared during each session will be recorded or shared by anyone.

Can I get additional 1-1 support from Shannon?

If you need to speak to Shannon privately, you have access to exclusive 60 minute Priority Calls, that can be booked at any time. Cost for each call is $197 (regular price is $497)

Will my question always get answered?

Questions are answered in priority sequence. How do you get to the top of the sequence, you ask?  By completing the program’s weekly sales report worksheet and submitting it to the OnTrack team. These reports allow Shannon to gain deeper insight into your sales opportunities and challenges and provide a big part of the accountability benefit of the program.

Is there a minimum commitment?

No, use the program for only as long as you need. You can cancel your membership by emailing and we’ll cancel any future charges.

Why is the price in USD?

The price of the program is in USD to accommodate for participants from around North America and the world.

I still have questions. How do I contact you?

Schedule a quick call with Shannon to see if the program is a good fit for you and your business.

I would highly recommend Shannon for people who have a fear of sales. She delivered an onsite workshop for EntrepreNorth in Whitehorse, YT, to a cohort of entrepreneurs and completely transformed the way they thought about sales. Shannon equipped everyone with strategies to overcome limiting beliefs, gain greater customer focus, and shared step-by-step methods to drive sales in a way that will make you feel good.

– Benjamin Scott, Director Entreprenorth

OnTrack gave us the knowledge, tools and resources to streamline our sales process and the confidence and mindset for our team to execute on them effectively.

– Erica Caddo, Sales Director – EDP Software


Ready To End Your Struggle With Sales?

Join Us! Register Right now for Follow-Up Club Weekly Sales Coaching
for just $167/month

Have any questions about Follow-Up Club? Schedule a call here and see if it is right for you!