The 5 Day  


Double your sales. Half the effort. 10x the love.

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Here is what we we'll cover in the 5 day Sales Love Challenge


Recognize "the one" (aka your ideal client) in 30 seconds or less and learn exactly what to say without being sales-y.


Where do you find your people and how do you get them to talk to you? The mystery is finally solved. 


Learn what you need to do to close new business and what you don't (despite what the "experts" say). Discover motivation tools to consistently take action.


You know how you're awesome in "real life" and then you get weird and awkward when you're selling? I'll share my best secrets on how to be cool and confident in sales scenarios.


The three key mindset shifts you need to become a confident, authentic sales person and leverage your unique sales style.

This isn't your typical "fluffy" challenge with little actual value shared. By the end you'll have the COMPLETE PICTURE of how to increase your sales with an authentic approach that DOESN'T FEEL GROSS and REALLY WORKS.

I increased my sales by 400% with one key mind shift...

I used to dread sales. Then Shannon introduced me to the concept that "sales is an act of love". I started to feel great about selling and now I love doing it (and I'm great at it)!

- Anahita Shahrvini, gogoBags

I didn't see myself as a salesperson, and then...

Shannon taught me how to authentically be myself when selling and everything changed! I quickly became the top salesperson in my company using her strategies.

- Wendie Berthelotte, Beanworks Software

I couldn't believe I achieved my sales targets in 1/3 the time...

Shannon helped me focus on the sales activities I actually liked to do so it didn't feel like a chore. Then she taught me how to make clear, confident offers and that made all the difference!

- Julie Szabo, Capulet Communications

I'm Shannon Ward and I'm not an online sales funnel expert or guru. I am, however, an entrepreneur who has generated millions of dollars of revenue for myself over the past 14 years.

During that time, it hasn't been all unicorns and rainbows; I’ve also had to focus, learn and grow…over and over.

The good news for you is I learned the hard way what to do, when to do it and how to make sales happen with ideal clients…not just anyone who will throw money at me.

So, if you're sick of the B.S. of online sales experts preaching sales tactics based on scarcity, hacks, and high pressure techniques...that's good. You're in the right place and we can be friends.

You see, even though I've sold millions of dollars through my business, I used to loathe sales. Even though I could close deals, I felt gross doing it. It felt like I was pretending to be someone else, and not being authentic. Eventually, it got so bad I just stopped selling in order to make the pain stop. As you can imagine, that was lethal to my business and soon I realized I had to find a way to feel good about selling in order to survive and thrive as an entrepreneur. 

I decided to change my reality about sales and started acting from a new belief system, based on a core philosophy that sales is an act of love. In fact, it’s the most kind thing you can do for another person if what you’re offering can really help them!

Since then I have dedicated my purpose and passion to entrepreneurs who want to grow successful, impactful businesses that will change the world. In just a few months I was able to build my business back to multi-6 figures (with much higher profit margins) and now I teach my love-based sales approach around the world. 

I feel so fortunate to spend my days helping smart, dedicated people like you get off the revenue rollercoaster...never knowing where the next sale will come from...and achieve true abundance, impact and success in both your business and life. 

But, I don’t expect you to take my word for it. Here’s some proof.

I walk my talk and have sold millions of dollars in my own business using a love-based approach. I also have real credentials, not just vanity logos like most online gurus.

I’m a Professor of Sales and Sales Management at one of the top business schools in Canada, UBC Sauder School of Business. 

I’ve been nominated for the Canadian Women Entrepreneur Awards two years running. 

My goal is to help 1 million entrepreneurs to heal their relationship to sales and teach them the essential sales skills they need so they can have the impact in the world they envision. Because without sales there is no business. 

I know entrepreneurs will save the world and this is my way of helping make that a reality. 

I’m here to make your business journey easier by solving the biggest challenge that most entrepreneurs face…how to sell effectively in a way that feels good.

With that, I'm looking forward to getting to know you inside of the challenge. 

Until then ...

Look yourself in the mirror. Are you ready to step into your FULL POTENTIAL? 

Good. Let's get this party started!


Founder at OnTrack Sales and creator of the 5 Day Sales Love Challenge